FREE SPIRITS BEVERAGE COMPANY NEWS RELEASE
This news release was written to coincide with Free Spirits Beverage Company's Visibility campaign, which would highlight its upcoming events and new location. This release highlights information about the company and its origins for journalists, as well as information about the event made ready for public release.
FREE SPIRITS BEVERAGE COMPANY BLOG POST
This feature was written as a part of a public relations campaign to draw brand awareness and social media engagement to Free Spirits Beverage Company, a local, women-owned brand. The pitch was drafted for a Boise food and culture magazine, highlighting the company's curated summer event called the “Temperance Trail,” which included over 45 bars and restaurants to champion non-alcoholic and holistic drinking alternatives.
FREE SPIRITS BEVERAGE COMPANY SOCIAL MEDIA CAMPAIGN
This plan shows my ability to plan and edit social media content to hit key client metrics. It highlights my ability to create engaging content and understand social media platforms. I designed two original social posts for the company, as well as a feature for the company website, to increase engagement and promote new products and events.
FREE SPIRITS BEVERAGE COMPANY VISIBILITY PLAN
This proposal was written as a pitch to Free Spirit Beverage Company to hire me, a public relations specialist, to meet their campaign goals. This pitch included an audience analysis, objectives for the campaign, which mirrored brand goals, and a budget proposal to meet such goals.