AIRBNB CAMPAIGN PITCH

AIRBNB VIDEO PITCH
This campaign pitch for Airbnb addressed traveler concerns about sustainability and rising local housing costs, proposing a budgeted, timeline-driven strategy to reposition the brand as a responsible community partner. This project gave me confidence in creating and pitching a value-based campaign and everything that goes into executing them properly. I successfully developed a proposal that would navigate the company's unique perception challenges, guiding the client through a campaign that would increase positive news and social coverage.

AIRBNB MEDIA KIT
Backgrounders and Press Releases are essential knowledge in the PR industry. Creating these for my mock Airbnb Pitch was a great way to become familiar with how to send the appropriate documents to the Media in the correct format. In this kit, I highlighted key information about Airbnb and highlighted the company's newest campaign promoting its sustainability initiatives.

AIRBNB CAMPAIGN PLAN
This document is the written proposal for my Airbnb pitch, which includes media kits, a campaign schedule, a mock target audience, a budget breakdown, and an executive summary of what the campaign hopes to achieve. I successfully developed a proposal that would navigate the company's unique perception challenges, guiding the client through a campaign that would increase positive news and social coverage, while staying within budget requests.